In today’s world, the vast proliferation of data is disrupting existing business models and organizations are keener in taking data driven strategic business decisions. However, having all information at our fingertips doesn’t make it easier to communicate - it makes it harder.

Currently, there is a growing need in the Corporate sector for guidance on how to communicate effectively with data. Data Storytelling will be an in-demand skill for any professional in the upcoming years.

Let’s consider for example

Finance
There are various sources of financial data which play a vital role in strategic decision making. Hence finance folks who deal with analysing data need to convey their results in an effective way. Data maybe related to:

• Analyzing accounts receivable
• Monitor travel expense data
• Drilling down into cash flow details
• Actual vs Budget forecasts

Sales and Marketing
With rise in digital marketing, there is abundant data available for sales and marketing managers to run down deep analytics and to make a significant impact on growth. With limited time they need to analyze and communicate:

• Sales performance against target
• Marketing leadership KPI
• Sales growth dashboard
• Marketing campaign activity calendar

• He is passionate about assisting companies to progress through different stages of the analytics maturity curve.
• He has captured his real life experiences in the course content