Ankush Agarwal - India FinTech Forum

Ankush Agarwal

Ankush Agarwal

Head of Sales


Zeta is on a mission to make digital payments easy, inclusive and valuable for corporations, employees and merchants everywhere in India. Our products revolve around a key idea that spending and receiving money should be easy, fast, and trouble-free.

Co-founded in April 2015 by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO), Zeta currently has over 350 employees spread over 11 major cities in India including Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Nashik, Baroda, Kochi and Ahmedabad. With a user base touching 6.5 lakhs already and a corporate clientele comprising 1300+ clients, we are making strong strides towards changing perceptions around digital payments. We are ISO 27001 and 9001 certified and PCI-DSS compliant as well.

Our offerings include 1) Zeta Optima™- a complete range of digitised employee tax benefits solutions, 2) Zeta Spotlight – a one-stop digital gifting platform for R&R, festive and partner gifting and 3) Zeta Express®- a cashless cafeteria solution for workplaces aimed at reducing queues and hassles of cash usage.

Optima™ makes it possible for employees to save up to Rs 80,000 in taxes every year. For corporations, it offers the unique advantage of managing all grants digitally on one single portal, which is a step directed at bringing down time, costs and resources involved in managing employee benefits. Employees can spend these grants via the Zeta payment suite, which includes the Zeta app, the Mastercard and RuPay-powered Super Card® and the NFC-enabled Super Tag™.

Optima is used by 100,000+ users across 1300 organisations in India. With Optima, corporates can:

  • Manage employee benefits without paperwork
  • Send grants instantly to employees
  • Outsource claim verification
  • Customise the programme and set usage rules
  • Generate on-demand digital reports
  • Receive audit-ready statements
  • Access a complaint tax benefits solution

The Optima™ suite includes digitised solutions for meal vouchers, medical reimbursements, fuel and conveyance claims, LTA, communications reimbursements, tax-free gift vouchers, gadget purchase reimbursements and more.

Spotlight, Zeta’s customisable one-stop gifting solution, addresses all kinds of gifting requirements for corporations. The suite of solutions include 1) Instagift – the best option for one-time gifting, 2) Digi Gift – great for repeating gifting programmes and 3) Incentives – cash grants disbursed and managed digitally. All Spotlight grants enjoy wide acceptance in India and can be used via the app as well as physical cards.

Zeta Express® is a smartphone-based meal ordering and payment solution that is revolutionising the corporate cafeteria space. With Express, employees can place an order from the convenience of their desks using the Zeta app within seconds, thereby enabling an efficient meal ordering experience. Zeta Express® is complemented with the Super Tag™, and Express Remote, which is a mobile meal ordering and tracking system. In addition, it is complemented with the Zeta Express Kiosk, which is an automated cashier that eliminates the need of queueing up at cafeterias.

back to top